Start a Boutique business in Visakhapatnam

What is a boutique
Boutiques are exclusive small retail stores that specialize in merchandise for only targeted market. The word "boutique" in French means "a shop". These are generally defined as specialized firms, focus on niche market and distinguish themselves from larger malls, and are mainly focused on accessories, shoes, apparels, jewelry, hand bags and other miscellaneous items. These are having their presence in large super markets, department stores as well. There are two types of boutiques, stand alone and chain of stores.

Classification of Boutiques:

Boutiques can be classified according to demographic area. There are many different varieties that boutiques specialize in. Boutiques for Women- they specialize in the style, needs of the matured women; men- deals with polo shirts, shorts, sweaters, sunglasses, watches. Children- If you love kids, then a boutique store for toddlers is the best one. Maternity- some boutiques targets on the mothers and the pregnancy women, where women face unique challenges that pregnancy brings to them. Teenagers- another strong market looking for casual wears. Business-of course they like to wear something elite, also consists of cuff links, ties, shoes and belts. Sports- they mainly consist of sports shoes, soccer baseball, foot balls. Pets- this is one of the booming industries and consists of clothes, accessories for lovely pets

Steps to start a Boutique:
Step1: Decide what type of boutique you want to open, you want to be the owner and maintain a unique store or you want to take a franchising unit.

Step2: Select the place, where you want to start a boutique; it may be siripuram, dwarakanagar or dabagardens, which are business areas and see that the store has good street visibility.

Step3: Get a resale number from the Franchise Tax Board. This will get you in to trade shows and allow you to purchase their goods.

Step4: Contact the department of licenses and get an application. Ask for other requirements to start a boutique.

Step5: Pick a unique name and complete all business tasks like opening a current account on the name of the store, etc...

Step6: Design the store with world class ambience and display items throughout the shop that gravitate around the humans five senses. Accessories can be considered to "piggyback" your boutique items. These are basically non-competing items that will complement your products.

Step7: One way of marketing is to go with a website and also advertise in local news channels, papers, hoardings to know your presence in the city.

Step8: Make a press release and invite a celebrity during inauguration.

Customer is an asset to your boutique. Personal interaction with the customer is very important apart from functional merchandise. Listen to customers queries and make their buying experience an impressive one.

Shriyans Management Consultants P Ltd has been providing consultation to several small business groups on areas of Market & business planning. Contact us if you require any additional information.

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