How to market a product or service successfully?

The Other day,I was asked this question by a start-up entrepreneur – How to promote business?How to market a new product successfully?Of course,one expects the common answers like – Hiring a great marketing team,spreading out promotional activities,getting media attention & etc,etc.

In my case,3 yrs back it went to a different track on implementing all the above.Well,I am not saying the above marketing approaches were not effective but it neither resulted good output.

Then I Realized that it all matters about the product or services you sell in the market.The same formula is not applicable for all types of products or services.To learn how to promote business,one needs to understand which marketing approach fits in best for the product or service else we just keep increase expenses & time on wrong marketing strategies that results nil output.

One has to understand the business type,the type of people who are the target customers,the location where we can get such target customers,the marketing strategy that can spread our message better in such locations.

Shriyaans Consultancy team has come up with a cost effective approach to give you tips and key suggestions on how to market your product or services.

Funding your business – Part 1

Several aspiring entrepreneurs & small business keep asking us this Question – How am I able to obtain funds from a Financial Institution or Venture Capitalist or Angel Broker? What is needed? Is the business plan sufficient to gain the attention? How am I going to attract the Investors? How can I obtain funds for my start-up?

Gathering all these queries we went deeper into the reality of the key to obtain funds & came up with facts –

Investors require real ideas with a great team – A business plan is not just sufficient to hit the rod. The business idea on which you are planning to obtain funds should be showing some promising real added value & to achieve it one needs to have a team that has the core expertise on it.

Business Idea should be tested- Is your business idea achieved any clients? Can one play with the product or try out the service on a trial run? Has the idea created any interest in the target market? This is probably what more of the Investors also look for when you present a plan.

Management of Funds – This is often not been properly & confidently pitched by entrepreneurs. One should be able to showcase how the funds that they plan to obtain from the VC can be spent in the next 5 years. How was the capital investment of the entrepreneur used & in which areas?

Marketing Strategies – There is also closely seen by the VC.What marketing strategies are planned to be used for gaining the sales figures as forecasted in the plan. What are the alternate plans if they do not work out? Do we have a exit plan?

I have come up with some more information in part -2 while you keep noting these above points mentioned by us. Shriyans Management Consultants P Ltd is a small business expert providing marketing consulting services to start-ups who plan to start a new business. They can be consulted further information.

Setting up a Business

Hello, I am the Entrepreneur, founder and director for Shriyaans Consultancy. Ours is a small business consulting company in Visakhapatnam has been backed with a team having skills and expertise in assisting Startups in registration, Marketing, Real estate solutions, manpower.

I myself have been associated with a Sales Background, working out with several Multinational companies before starting of a number of small businesses myself and becoming a successful entrepreneur. Now we have started providing consultation to several start-up entrepreneurs like you who wish Setting up Business in Visakhapatnam.

If you are a first time visitor to this blog and interested in setting up a Business in Visakhapatnam, then there is plenty of "value added" information here that will help you. If you are planning to become an Entrepreneur, then Shriyaans Consultancy is here to help. The benefits you will receive are well worth your investment on us.

We have been offering online and on-site business consulting to interested clients. We are covering every step for successful setting up a business in Visakhapatnam or Setting up a business anywhere. 

Having your own business of course gives you the power to working on your own timings, get free from bosses or other constraints that are faced being an employee. That is the why we all love being an Entrepreneur.

In the road for starting and setting up a business in Visakhapatnam, there will be a need of a Guide such as a Business Consultant who can act like a Mentor support you in reaching your destination. We provide solutions to all your business problems,marketing strategies,tips on getting capital.Have a great Entrepreneurial journey.

How to Start a Chocolate Business in Visakhapatnam

The chocolate industry in India is valued more than 3,000 crore with an anual production of around 70,000 tons. The market scope for this business is corporate and retail market.

Investing in visakhapatnam is considered the best decision taken by any entrepreneur. Visakhapatnam is a business hub for several corporate & industrial houses & of course favourite location to settle down.

So if you are investing in Visakhapatnam then entering into Chocolate business is considered a good option.Presently, Visakhapatnam does not have a dedicated Choclate retail chain or store that can deliver customized choclates for corporate gifting & for other occasions.

Tips for starting a chocolate business in Visakhapatnam:
1.    You have to do research on the market and some ground work has to be done before starting. Select a good place for setting up the machinery, equipment & showroom for the chocolate business.

2.    Complete all formalities required like licensing,shop acts,etc.

3.    You have to decide the product mix that should accompany chocolates and give them a different look. You can sell Chocolate Accessories, Retail Candies, Gourmet Handmade Truffles, Chocolate coated Biscuits, Lollipops, Soft centered/ Crunchy Truffles, Belgain pralines, Sugar free Belgain, etc…   

4.    Raise funds to start a chocolate business in Visakhapatnam. You can have many investors to join you. Be careful while choosing your partners. If you are not interested in joining partners, then start with yourself.

5.    You need to buy 8 moulds, ranges between "basic-Rs. 500 and big moulds- Rs. 30,000." A chocolate making machine, which ranges from Rs. 10,000 to Rs. 1.5 lakh.

6.    Hire for chocolate makers and also see that they will have some extra skills of chocolate making.

7.    Market your new company with local ads. Make an online presence of your company and start interacting with hotel owners.

8.    Now the day has come for inauguration of your company. Make a big bang in the city by inviting press, family, and workers. Invite a star hotel owner for the inauguration.

Shriyans Management Consultants P Ltd has been providing consultation and business plans for entrepreneur who are investing in visakhapatnam. They can be contacted for any kind of consultation required for this type of business.

How to start a food processing industry in Visakhapatnam?

You as a  food entrepreneur has to have great product, infinite energy and passion to succeed. It is not so easy to start a "Food Processing Industry", at the same time it is not so difficult to start. Food processing industries have to identify key aspects of the business before they start. Many food industries have their own facilities of buying and selling up equipment, recruiting employees, purchasing of ingredients and packing equipment. Other industries choose a co-packer, who will make the product for them under their own label.

This article highlights the step-by-step process on what you need to know to begin a new food processing industry. It takes you through the process, covering everything from initial preparation to developing a business plan, how to build and pack your product.

Step1: “Doing Research”
The first foremost work is to research the food processing industries. It helps to reveal the hurdles, costs, etc… Research is essential for a sound “Business Plan”. You can do your research by gathering food industry associations, referring through trade journals for reports, etc…

Step2: “Your Responsibilities and Considerations”
After the research, you have to check the specific at specific concerns relating to the food processing industry. You need to be aware of regulations, provincial acts, etc… they conduct certain inspections, where you have to take care of your personal assets, debts, etc…


Step3: “Building of your product”
This is also called as “Product Development” or “Product Commercialization”. This starts researching product recipes, developing a physical version (prototype) of your product, including a commercial recipe and the manufacturing technology needed. Choosing a manufacturing strategy, zoning, plant design, etc… are the important things that you should consider at this time.

Step4: “Ingredients in the Product”
As your work starts in developing your product, the major factor to look into the ingredients of the product. The main ingredients consist of sweeteners; starches; fats and oils; flavors; spices; and food additives.

Step5: “Preservation of the Product”
 You have to carefully store the finished product from micro organisms, temperature, moisture, etc… so, for this purpose, you have to set up storing systems like freezers, etc…

Step6: “Maintaining the Quality”
Not only production, but you have to maintain the quality for your longevity of your food processing business.

Step7: “Packaging and labeling”
Packaging plays a major role in marketing your product. So, while selecting the type of cover, you have to be careful in protection from bacteria, etc…


Step8: “Strategic Marketing”
It is one of the most essential parts of your business. It speaks about the product to your customers. Following proper marketing strategy helps to win the confidence of the customer.

Step9: “Pricing and Distribution of the Product”
Following pricing strategy and proper pricing of the product should be maintained. There should be a distribution channel that can easily reach to the retailers and then to the customers.

Step10: “Co-packing your product”
A co-packer is a food processor that agrees to produce your product with their own facility. If you want to give contract, you have to carefully select the co-packer. There are many advantages like- no needs to invest in equipment, reduced capital requirements, etc…

Shriyans Management Consultants P Ltd has been providing consulting services for several clients. We know the in and outs when it comes to starting your own business. Our Team is here to assist you in Business planning, market research of your food processing industry.

Shriyans Management Consultants P Ltd provides a wide array of Business Services to clients - Company Formation in India, Market Planning, Guiding Start-up Ventures, Internet Marketing Services, Web Services.

How to start a School in Visakhapatnam

Schools are one of the best business to invest. You have to select the type of School that you are interested in; select an area for establishing the School and start researching on the existing Schools. It is a time taking and complex process for the entire operations to be started, but with proper planning and ground work makes it simple. Here is a step-by-step process to start a School.

Step1:
“Identify the Market”:
Decide what type of School you want to start is it a play school or grades KG to 8th or residential, etc… According to the grades you have to select the place. But first establishing the primary grades and then expanding your business makes sense. 

Step2:
“Form a small group”:
Having good and skillful people around you will help you advising, planning, etc… Start maintaining business plan for your school, find out fund raising ways for capital.

Step3:
“Incorporate your School”:
Contact a lawyer and incorporate your school with your secretary of state. The school must be in contact with various state organizations, the state department of education should also be notified.

Step4:
“Select the Place”:
Try to select the place away from the noise of traffic, having sufficient place for playground and many more things should be considered. Meet an architect for the construction plans.

Step5:
“Submission of tax forms”:
With the help of the lawyer, apply tax exempt status for tax exempt 501 (c)(3) from the IRS.  This should be submitted as early as possible.

Step6:
“Marketing”:
Advertise your school in local media, newspapers, by contacting good advertising agency.

Step7:
“Recruit Faculty”:
Recruit knowledgeable and efficient staff. While it is still over a year until you open, line up as many faculty as you can. Do not leave this important job until the last minute.

Step8:
“Inauguration”:
Make a press release and invite some parents on the opening day.

Shriyans Management Consultants P Ltd team has been assisting start-ups in setting up a business by providing marketing services,mentoring,tips to raise capital,internet marketing.

Start a Boutique business in Visakhapatnam

What is a boutique
Boutiques are exclusive small retail stores that specialize in merchandise for only targeted market. The word "boutique" in French means "a shop". These are generally defined as specialized firms, focus on niche market and distinguish themselves from larger malls, and are mainly focused on accessories, shoes, apparels, jewelry, hand bags and other miscellaneous items. These are having their presence in large super markets, department stores as well. There are two types of boutiques, stand alone and chain of stores.

Classification of Boutiques:

Boutiques can be classified according to demographic area. There are many different varieties that boutiques specialize in. Boutiques for Women- they specialize in the style, needs of the matured women; men- deals with polo shirts, shorts, sweaters, sunglasses, watches. Children- If you love kids, then a boutique store for toddlers is the best one. Maternity- some boutiques targets on the mothers and the pregnancy women, where women face unique challenges that pregnancy brings to them. Teenagers- another strong market looking for casual wears. Business-of course they like to wear something elite, also consists of cuff links, ties, shoes and belts. Sports- they mainly consist of sports shoes, soccer baseball, foot balls. Pets- this is one of the booming industries and consists of clothes, accessories for lovely pets

Steps to start a Boutique:
Step1: Decide what type of boutique you want to open, you want to be the owner and maintain a unique store or you want to take a franchising unit.

Step2: Select the place, where you want to start a boutique; it may be siripuram, dwarakanagar or dabagardens, which are business areas and see that the store has good street visibility.

Step3: Get a resale number from the Franchise Tax Board. This will get you in to trade shows and allow you to purchase their goods.

Step4: Contact the department of licenses and get an application. Ask for other requirements to start a boutique.

Step5: Pick a unique name and complete all business tasks like opening a current account on the name of the store, etc...

Step6: Design the store with world class ambience and display items throughout the shop that gravitate around the humans five senses. Accessories can be considered to "piggyback" your boutique items. These are basically non-competing items that will complement your products.

Step7: One way of marketing is to go with a website and also advertise in local news channels, papers, hoardings to know your presence in the city.

Step8: Make a press release and invite a celebrity during inauguration.

Customer is an asset to your boutique. Personal interaction with the customer is very important apart from functional merchandise. Listen to customers queries and make their buying experience an impressive one.

Shriyans Management Consultants P Ltd has been providing consultation to several small business groups on areas of Market & business planning. Contact us if you require any additional information.

Shriyans Management Consultants P Ltd provides a wide array of Business Services to clients - Company Formation in India, Market Planning, Guiding Start-up Ventures, Internet Marketing Services, Web Services.